Helping another major brand ‘flood’ The Trafford Centre
Turning the shopping centre pink for Space NK
You may recall that we recently helped prestigious beauty brand, Sephora, launch their new store at The Trafford Centre with great fanfare, transforming the whole centre with graphics on a plethora of surfaces. Well, we’ve done it again and where we previously blanketed the place in black and white stripes, this time we painted it pink for Space NK.
Not literally, of course, all graphics elements were fully removable, ensuring that the branding can make as swift an exit as it did an entrance once the launch is over.
Brand domination
The Trafford Centre call these big launch exercises ‘brand domination’ and you can see why. The whole place is flooded with graphics related to the brand so nobody could possibly miss that the new retailer has arrived.
We created and installed branded graphics for balustrades, doors, floors, and columns which were applied over a weekend of overnight installations so that the only disruption to the shopping centre was a visual one!
Beauty specialists?
We have to admit, we weren’t overly familiar with these beauty brands before we embarked on these brand domination projects, but it’s now developing into something of a specialist area for us with further Sephora launches planned (that giant bag is doing the rounds!). OK, maybe only we’re only experts within the boundaries of the graphics – we still don’t know too much about this season’s shade of lipstick!
Planning a launch?
If you are a retail centre, brand, or contractor who would like to emulate this kind of big splash launch (or, indeed, something more modest) just contact Tony Stead for an initial discussion.
